Generation is the expensive stage and the concept is the free one, so the concept is where the account is most ruthless. A weak premise cannot be fixed by a better frame or paste; it can only be made expensive. This lesson is the filter before every dollar: what a concept has to be, how to score it, where to find the ones already working, and how to read what /scout and /idea write without taking their numbers on faith. It comes from the kit's research/VIRAL_PLAYBOOK.md, chapters 3, 4, 7 and 10; read them alongside, since they are what the skills read too.
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Lesson 4 of 16
Finding and scoring concepts
MembersThe four viral filters, the format spec, the trend discovery system and the genre catalog, and how to run /scout and /idea and judge what they write before spending anything.
19 min readUpdated Sep 3, 2026
- Claude Code
- Starter Kit
- TikTok Creative Center
- Instagram Professional dashboard
In this lesson
- The engine
- The four filters
- The format spec
- Two-part episodes
- Trend discovery
- Seed accounts and /scout
This lesson is part of the course. The Lab membership includes all of it, plus every new lesson and revision. The Previz Pack includes the lessons published at the time you buy.