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Lesson 14 of 16

Package, label and publish

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The disclosure duty and where it goes, the three-line caption per genre, hashtags, pins, overlays, two-part episodes, Trial Reels, four posting checklists and how to read the first days.

18 min readUpdated Sep 3, 2026
  • Instagram
  • TikTok
  • YouTube Studio
  • Facebook
  • CapCut
  • Claude Code

The video is finished, upscaled and sitting on your desk as a 1080x1920 file. What you do in the next twenty minutes decides whether the reel travels and whether it earns you a strike or a fine. Packaging on this account rests on a fact that took me a month and one audit to accept: the disclosure is mandatory, and the debate never needed the lie.

In this lesson

  • The duty first, because it shapes everything else
  • Where the disclosure goes: the truncation table
  • The caption: three lines, under about 100 characters
  • Keywords and hashtags
  • Bait versus announcements
  • Pinned comments and replies

This lesson is part of the course. The Lab membership includes all of it, plus every new lesson and revision. The Previz Pack includes the lessons published at the time you buy.